Stores tagged posts

Mobile App Stores – The Cost of “Discovery”

So we’ve been watching the iPhone App store closely of course – 10,000 apps 300 million downloads and counting. We’ve been wondering what the evolution would be, and in a sense it is turning into a subset of the mobile apps space as a whole. Discovery costs.

We’ve always talked about 3 main issues with mobile applications, Porting, Discovery and Distribution. What is it like in Apple’s world?

Porting:
Well – that is easy enough since there is only one iPhone spec to develop against.

Distribution:
Apple certainly took care of distribution – getting an app on your iPhone is about as easy as it gets – iTunes.

Discovery:
Ah – now the interesting part...

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