Mobile applications seem to be multiplying at an exorbitant rate. As a custom mobile application solution provider we are often asked by clients, “how do I make my application stand out?” We have talked about the importance of marketing your app but there is one key tool that you can embed within your app that will give you valuable insight into your app’s performance.
I am sure you have heard of Google™ Analytics but have you heard of Flurry™ Analytics? Flurry Analytics provides data to app owners regarding who is using their mobile application and how that application is performing on different handsets. So how does it work? According to Flurry’s website “Flurry Analytics places a lightweight agent into an application, so that performance data are tracked, logged and reported back for analysis. This information is confidential and available only to the developer/app owner to analyze in aggregate.” Flurry Analytics is available for use on multiple platforms including; iPhone™, Android™, and Blackberry®.
So how is this useful to mobile application owners and developers?
Flurry Analytics reports on application users and can tell the owner if there are errors present within the application, how long users are using the application, percentage of new users vs. retained users, frequency of use, what handsets are using the application and where the users are located. This information is invaluable and can help app owners understand user habits, know where their app is most popular and how to target the next version of the app. It can also help them focus their mobile app marketing efforts to the specific handset, carrier and area of the country.
Does Flurry have a bad rep?
Our take on Flurry
About Todd McMurtrey
The marketing team at Amadeus Consulting considers it part of their daily tasks to stay on top of what is going on in the technology marketplace. It is important to our company culture to be technology thought leaders, but we also want to share our knowledge and insights with readers excited about the latest and greatest tech news in the Tech Market Watch blog.
Related Mobile App Articles